🇧🇷 Brasil · Public data

People in Brazil lose on average R$ 960 per year shopping online

Estimated average annual loss per person in Brazil, applying a 12% recoverable margin on the average online spend.

Annual loss

R$ 960

Monthly loss

R$ 80

Avg online spend/yr

R$ 8.000

How it's calculated

We take the average annual online spend per person in Brazil (R$ 8.000) and apply a 12% recoverable factor: the average margin between the first price shown in a store and the lowest price actually achievable by combining legal discounts, active coupons, cashback and comparison across verified stores.

In electronics, home appliances and fashion categories the margin is usually higher. The figure published is conservative.

Verified stores Magic Lupa searches in Brasil

Amazon.com.brMercadoLibre BrasilMagazine LuizaCasas BahiaAmericanasSubmarinoKabum