🇩🇰 Dinamarca · Public data

People in Denmark lose on average 3.360 kr. per year shopping online

Estimated average annual loss per person in Denmark, applying a 12% recoverable margin on the average online spend.

Annual loss

3.360 kr.

Monthly loss

280 kr.

Avg online spend/yr

28.000 kr.

How it's calculated

We take the average annual online spend per person in Denmark (28.000 kr.) and apply a 12% recoverable factor: the average margin between the first price shown in a store and the lowest price actually achievable by combining legal discounts, active coupons, cashback and comparison across verified stores.

In electronics, home appliances and fashion categories the margin is usually higher. The figure published is conservative.

Verified stores Magic Lupa searches in Dinamarca

Elgiganten DKPowerBilkaProshopFøtex