🇮🇳 India · Public data
People in India lose on average ₹4,200 per year shopping online
Estimated average annual loss per person in India, applying a 12% recoverable margin on the average online spend.
Annual loss
₹4,200
Monthly loss
₹350
Avg online spend/yr
₹35,000
How it's calculated
We take the average annual online spend per person in India (₹35,000) and apply a 12% recoverable factor: the average margin between the first price shown in a store and the lowest price actually achievable by combining legal discounts, active coupons, cashback and comparison across verified stores.
In electronics, home appliances and fashion categories the margin is usually higher. The figure published is conservative.
Verified stores Magic Lupa searches in India
Amazon.inFlipkartCromaReliance DigitalTata CLiQSnapdeal