🇮🇹 Italia · Public data
People in Italy lose on average 432 € per year shopping online
Estimated average annual loss per person in Italy, applying a 12% recoverable margin on the average online spend.
Annual loss
432 €
Monthly loss
36 €
Avg online spend/yr
3600 €
How it's calculated
We take the average annual online spend per person in Italy (3600 €) and apply a 12% recoverable factor: the average margin between the first price shown in a store and the lowest price actually achievable by combining legal discounts, active coupons, cashback and comparison across verified stores.
In electronics, home appliances and fashion categories the margin is usually higher. The figure published is conservative.
Verified stores Magic Lupa searches in Italia
Amazon.itMediaWorldUnieuroTronyePriceEuronics