🇺🇸 Estados Unidos · Public data
People in the United States lose on average $660 per year shopping online
Estimated average annual loss per person in the United States, applying a 12% recoverable margin on the average online spend.
Annual loss
$660
Monthly loss
$55
Avg online spend/yr
$5,500
How it's calculated
We take the average annual online spend per person in the United States ($5,500) and apply a 12% recoverable factor: the average margin between the first price shown in a store and the lowest price actually achievable by combining legal discounts, active coupons, cashback and comparison across verified stores.
In electronics, home appliances and fashion categories the margin is usually higher. The figure published is conservative.
Verified stores Magic Lupa searches in Estados Unidos
Amazon.comBest BuyTargetWalmartB&H PhotoNeweggCostco